The Challenge: A Beautiful Hotel, But Empty Rooms in the Off-Season
Nestled in the heart of the Madikeri, coorg, Hotel Terra Hillscape enjoys full occupancy in peak tourist months. But as soon as the ski season slows or the summer crowds fade, the hotel faced a familiar issue: plummeting bookings and over-reliance on costly Online Travel Agencies (OTAs).
“Our off-season occupancy hovered around 30-40% and nearly all of those bookings came through OTAs,” says the hotel manager. “We were paying high commissions and had very little control over our brand or guest experience from the first interaction.”
The Solution: Partnering with Hotel-Spider
In search of a smarter, more connected approach, Hotel Terra Hillscape partnered with Hotel-Spider, integrating their channel manager, booking engine and Meta Search Engine.
Hotel-Spider’s tools offered:
- Real-time availability sync across all OTAs and direct platforms.
- A fast, mobile-optimized booking engine for the hotel’s website
- Better pricing and promotions control
- Integration with the hotel’s PMS for seamless operations
Hotel-Spider’s booking engine made it easy for hotel’s guests to book directly, even during their slowest periods. The integration allowed them to push real-time promotions, set up special off-season packages for the booking engine and control their pricing worrying about overbookings.
With Hotel-Spider as a technology partner, Hotel Terra HIllscape is now focusing on building more targeted marketing campaigns, using the data insights from direct reservations to understand guest behavior and preferences.
During the recent feedback call with the Hotel Owner, He mentioned that “We’ve regained control over our distribution and guest relationships. Most importantly, we’ve turned the off-season from a loss period into a growth opportunity.“
