In this 5th AYHT video, we are looking at the concept of PPC - Pay Per Click. Metasearch websites such as Google, Tripadvisor and Trivago are search tools that allow a customer to search multiple pages for a hotel or an offer at the same time, including OTA’s and your own website. These search engines use a click-based advertising model. Search engines such as Google and Bing also use this concept. If one of your potential customers enters a search term relevant to your hotel, PPC will allow your hotel to appear on the results page. We will look at examples of how hotels are represented accordingly.
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