How to structure your hotel website for optimal usability

Hotel-Tech | 21 Feb 2022

What’s the first step to optimizing your hotel website? In this Hotel Techie Video our expert guests share how to lay the solid foundation your hotel website needs to become a direct booking magnet.

How do you even get started with optimizing your hotel website? And what do you need to watch out for? Our expert guests share the important first steps you need to take.  


What’s the foundation of a high-converting hotel website? 

If you want to revamp your hotel website but don’t quite know how and where to start, this video is for you.  


Hotel-Spider's Elisha Schoppig interviews Christina Ragettli and Paul Urchs from the Hotel Adula, Thierry Geissmann from DIG.ID Switzerland and Juliana Hahn from Hospitality Copywriting Solutions.  


They explain how and why to create a clear and straightforward structure that guides your potential guests through their research and creates a smooth direct booking process.  


Getting it right from the start 


Of course, there are a few common pitfalls to watch out for as you work on your site structure. 


Find out what they are, how to avoid them, and what to do instead in the video linked above! 


Yes, optimizing your hotel website is a big project. But it’s manageable if you break it down into smaller steps.  


Our expert guests’ insights can help you start transforming your website into a direct booking magnet. 

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