The Rupal Residence in Jaisalmer, which has a beautiful view, had trouble getting guests during the slow summer months. The management wanted to get more people to stay at the property and get people talking about its unique offerings.
The Hotel devised a comprehensive marketing campaign titled "Valentine Packages or Autumn Packages" to entice travelers seeking a luxurious hillside escape.
They implemented the following strategies:
- Tailored Packages: For understanding diverse traveler preferences, the resort designed tailored packages including family-friendly activities, romantic getaways and adventure packages for thrill-seekers. Each package included accommodations, meals, and exclusive amenities.
- Compelling Offers: To incentivize bookings, Rupal Residency offered attractive discounts for early bird bookings, extended stays and added value through complimentary services such as meal for kids and lower down the prices for extra occupancies and offered guided tours.
- Then later they plan to connect with Connectivity Channel Partner Hotel-Spider : This decision has came out with an extensive support to the hotel on various strategies :
RUPAL RESIDENCY – SUCCESS STORY
Increased Occupancy: The resort saw a 65% increase in room bookings compared to the previous year's off-season.
Enhanced Guest Satisfaction: Positive guest reviews and social media testimonials highlighted the exceptional experiences, leading to increased brand loyalty and return bookings
Revenue Growth: The successful campaign not only increased occupancy but also generated additional revenue through upselling of premium services and add-on experiences.
Expanding Online Presence: With the channel manager in place, Rupal Residency expanded its presence on various OTAs such as Booking.com, Expedia, and Airbnb. They also connected with corporate and travel agent market. This increased their visibility and accessibility to potential guests from around the world.
Rupal Residency success story continued to unfold as they embraced technology and innovation to stay competitive in the ever-evolving hospitality industry. With the help of Hotel-Spider, they could adapt to changing market conditions, remain visible to potential guests, and provide exceptional experiences.
RUPAL RESIDENCY – SUCCESS STORY
