Insights & Know How
What comes to mind when you hear "online marketing for hotels"?
Social media? OTAs and your websites? Search engine optimization? Perhaps also meta-search engines or paid advertising?
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31 Mar 2023
Map-based planning tools and route suggestions for travelers and accommodation seekers
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27 Mar 2023
One of the key goals for any hotel is keeping capacity at an optimum level. When your rooms are filled with happy guests from one month to the next, it’s a good sign that you’re doing everything right and your business is thriving.
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20 Mar 2023
Ah — overbooking. It’s become something of a dirty word in the hospitality industry, associated with irate customers, bad reviews, and highly stressful interactions.
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3 Mar 2023
Travel agencies and corporate clients across the globe can find your hotel on the GDS - as long as you use the platform correctly. Our guest expert Kornél Simon will explain how to do this and how to make full use of this distribution channel.
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21 Feb 2023
There’s no denying that it’s been a strange few years for the travel industry. First COVID-19 restrictions rendered travel almost impossible for a year, then travel sprang back with a vengeance in 2021 and 2022.
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30 Jan 2023
Discounts and special promotions can bring in more guests and revenue, but only if you use this tool effectively. You can find out how to do that and what to pay attention to here.
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22 Dec 2022
Practically, every industry is impacted and assisted by technology in the present day. Its effects extend to the hotel industry as well. There is no doubt that technology plays a key role in the hospitality industry today.
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9 Dec 2022
Learn which data can help to make your marketing campaigns even more effective, even on a small budget.
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9 Dec 2022
With over 3.26 million global audience, Cleartrip is a popular online travel agency that offers new avenues for hotels to tap into a wider audience, generate more prospects, and convert them into paying hotel guests.
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8 Dec 2022
How intelligent working can help you with staff shortages. A simple but effective way of achieving this is using modern hotel technology. In this article, you’ll learn what this means specifically and how you can implement it in your hotel.
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25 Nov 2022
A booking engine can be an incredibly powerful tool for hoteliers, allowing you to drive more direct bookings, save money in commission, connect better with your customers, and grow your hotel.
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18 Nov 2022
Every hotelier today should have an online distribution system. This suite of software solutions allows you to connect with your potential guests on more levels, across more platforms, than ever before.
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18 Nov 2022
Like other industries, the hotel industry is increasingly moving in the direction of cloud-based technology.
Although switching can offer a lot of benefits, it’s not the right solution for every house.
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1 Nov 2022
Real rooms in Real-time. Hello to direct B2Bbookings to travel providers. Goodbye to complexity.
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21 Oct 2022
Meriyanda Nature Lodge Coorg, its a 4-star family hotel in Coorg, is a welcoming haven for all kinds of travellers and nature lovers.
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19 Oct 2022
From occupancy and ADR to RevPAR or GOPPAR, there are lots of ways to measure your returns. The following 10 figures should help you to better understand and optimize your online sales.
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4 Oct 2022
Find out more about our new partnership with payments solution CCAvenue and how it makes payment management easier for hotels.
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3 Oct 2022
Born between the late 1990s and the early 2010s, Generation Z is one of the largest in history. In recent years, this generation has started to come of age, earning their own disposable income and booking their own trips abroad. For this reason, Generation Z travellers represent an exciting opportunity for the travel industry.
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29 Sept 2022
Hotel-Spider is celebrating its 20th birthday this year.
The company has come a long way in this time and has helped hoteliers to generate countless reservations across the world.
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9 Sept 2022
There are many channels available today when it comes to attracting more guests to your hotel and getting more direct bookings. One of the most powerful methods here is the metasearch engine.
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6 Sept 2022
OTP was started in 1992 by skiers who wanted to be able to ski the best areas in Switzerland. It is now a booking platform for their many clients choosing to holiday in Switzerland, thus a great platform for your hotel to be represented.
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1 Sept 2022
Like many hoteliers, you may use a fixed price per room - regardless of whether you have been booked to maximum occupancy or not. It's easier and makes the number of rates you need to keep track of more manageable.
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10 Aug 2022
All 3 of these are simply part of the everyday process of running a hotel. On their own, they aren’t disastrous, but they can be frustrating and over time can damage the reputation of your hotel by inconveniencing customers and also impact your bottom line.
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28 Jul 2022
Our new partner WINHMS builds property management software to help hoteliers take charge of their properties successfully and confidently, whoever they are.
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28 Jul 2022
Hotel-Spider is integrating with Solutions, a local Property Management System to simplify online sales and boost presence.
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18 Jul 2022
If you want to be able to better navigate the OTA jungle and find the best partners for your hotel, you’ve come to the right place. Learn how to find the right OTAs for your hotel and target group in three easy steps.
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11 Jul 2022
Customer service and expectations, especially in the hospitality industry, have changed significantly over time, with digital mediums enabling both customers and hoteliers to benefit.
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4 Jul 2022
Hotel rate parity is the practice of maintaining consistent rates for the same product across all online distribution channels including brand website, global distribution, online travel agencies, and regional OTAs – regardless of Online Travel Agent (OTA) commission.
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1 Jul 2022
It's no longer a secret that meta search engines are gaining popularity amongst travelers.
That said, how can you leverage this trend for your own hotel?
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28 Jun 2022
The hospitality industry is known to have a stigma for being slow at adopting technology and catering to the dynamic needs of travelers. But that’s changing quickly now, especially after the 2-year long slump in 2020-21 due to COVID-19.
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9 Jun 2022
More direct bookings, fewer commission payments and overall lower selling costs - as a hotelier, these goals are probably high up on your list.
Yet how can you measure whether or not you are on track to achieve these goals?
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23 May 2022
If you think about it, customer experience tends to have a domino effect.
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2 May 2022
What do you think of first when it comes to controversial issues in the hotel industry?
The discussion on rate parity is definitely at the top of the list.
It’s been argued in court in many countries for years now, and also among hoteliers, opinions differ.
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19 Apr 2022
Property management systems (PMS) are a starting point for digital takeoff - but there’s still a lot of general confusion. In this guest article from our partner Rebagdata AG, we highlight the position of server-based, cloud, and hybrid PMS models.
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4 Apr 2022
Guests search an average of 25 travel-related websites before making a booking. Make sure that your hotel has an optimized position on all OTAs to profit from a billboard effect.
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29 Mar 2022
IDS PMS is designed to help manage your properties easier than ever with access to a rich array of valuable insights and powerful organisational features.
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21 Mar 2022
A knowledgeable partner in the payment process domain and the right technology help you to put this in place a smooth, safe procedure. The Hotel-Spider Payment Services provides both.
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14 Mar 2022
The hotel pricing tool is now completely integrated into the Hotel-Spider extranet. This way you can optimize your prices more quickly and easily for your market in order to increase your revenue.
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9 Mar 2022
What’s going to be particularly important this year launching successfully in 2022. Let's look at four trends and developments in the world of hotel technology. It's important to get to grips with them and try out new things.
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14 Feb 2022
In this month's Hotel-Spider live stream we spoke about Price parity in 2022! Ignoring the legal discussion and focusing on marketing. In the conversation where Daniel Brand, Marco Baurdoux and Elisha Schoppig
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9 Feb 2022
As vaccination rates continue to increase around the world, the travel industry is
beginning to re-emerge, and Hotel-Spider is here to make sure hotels can make the
most of this reopening period.
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8 Feb 2022
India is home to some compelling booking platforms that, if used correctly, can help hoteliers manage their bookings much more effectively and drive up their occupancy rates.
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16 Dec 2021
Google My Business (GMB) is the heart of your presence on Google, as well as Google Maps, the world's most used search engines. Read here how to increase the visibility of your hotel with Google My Business.
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6 Dec 2021
As of now, Hotel-Spider is one of the first partners to offer Trivago’s new, risk-free commission model (cost per stay).
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1 Dec 2021
Managing hotel booking is a constant challenge. For older and emerging hotels, it can be extra tough having to compete with the resources and capabilities of bigger and more established hospitality businesses.
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11 Nov 2021
Hotelist PMS is cloud software that helps you organize and automate the daily operations of your property (hotels, rentals).
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28 Oct 2021
E-commerce mindset for hotels – but what does that mean? This is the attitude you need to take as a hotelier. Your online presence should be so optimized that it’s actually easier and more comfortable to book with you directly.
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15 Oct 2021
Beds4Travel is a portal specialised in the commercialization of hotels in emerging markets.
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7 Oct 2021
The development team at Hotel-Spider has been working at full throttle over the last few months, releasing a range of new features in the system, both big and small.
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1 Oct 2021
But what exactly does a channel manager do? How did this technology come about and what does the future of channel managers for hotels look like?
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13 Sept 2021
Ease My Trip is a popular online travel solution that hosts 9.27 million users who use the platform to book travel tickets including flights, bus tickets, holiday packages, and accommodations. By integrating with this OTA, you can tap into a geo-specific audience for your hotel.
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9 Sept 2021
There have been many changes in hotel distribution in recent years. New pricing models for online sales and the rapid rise of Google as a meta platform are just some of them.
We take a look at how it all began and highlight how you, as a smart hotelier, can use these developments to your advantage.
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10 Aug 2021
Our partner RESAVIO combines modern, cloud-based property management, including online reservation, with digital guest communication in a single system.
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30 Jul 2021
Your hotel website is the heart of your online presence. It's your digital business card as well as your most tireless sales representative. Small improvements here can have a significant effect and help you to convert more website visitors into guests.
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12 Jul 2021
The data is very clear, and we can show with confidence that there is an increase in conversion when the guest has transparent price information. Getting 15 % more conversion on your direct booking channel is amazing.
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29 Jun 2021
Tailor-made offers aligned towards your target audience and selected guests
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28 Jun 2021
Historically, meta-search providers have always worked with cost-per-click advertising. We are now also able to offer you access to Google and Trivago’s acquisition-based cost models.
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15 Jun 2021
Digitalization of the hotel industry has been steadily advancing in the DACH region of late, and recent events, including the Coronavirus pandemic and changes in travelers’ expectations, have rapidly accelerated this trend.
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8 Jun 2021
The International OPERA PMS can speak the language, operate in the currency, and calculate the tax type considerations that you need in hotels
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3 Jun 2021
Together with our partner 123compare.me, Hotel-Spider has been running a study on the impact of price parity on conversion rates. Our first results show that being in parity with prices increases conversions on the Hotel Booking engine by over 350%.
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12 May 2021
To make the management of promotions faster and easier and to enable their partners to take full advantage, Booking.com has added the Promotions API. Hotel-Spider has integrated this interface in our system facilitating the centralized management of your offers and discounts.
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11 May 2021
How Google Hotel Ads has evolved and how your hotel can get the most out of it. What do these developments mean for your hotel anyway? And how can you get the most out of it?
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26 Apr 2021
Our Partner 3RPMS is reinventing Hotelsoftware, and we are happy to partner with them. Designed in its core for the needs of today's hospitality industry - daily tasks are done easier, faster, and with fewer clicks than ever before!
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29 Mar 2021
The second Payment Service Providers Directive (PSD2) has finally come into full force in the European Economic Area (hereinafter referred to as the EEA) with effect from the end of 2020.
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26 Mar 2021
On March 9, 2021, Google announced that they will support the industry in recovering from the crisis and will list hotels at no cost. We want to do our part and enable the feature for all our customers.
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23 Mar 2021
Several weeks of 2021 are already behind us and if we have not yet had a chance, we’d like to wish you a Happy New Year. We have been as busy as ever, constantly improving our products, and here are the latest updates and refinements.
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19 Mar 2021
Hotel-Spider is linked up with Gubse AG and their product SIHOT, a cloud-based property management system (PMS) and SaaS platform.
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26 Feb 2021
Pay-per-click advertising is still something of a closed book to many hotel operators. We have been taking a closer look at what pay-per-click advertising is and how you can successfully get started with it.
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2 Feb 2021
Why struggle managing multiple OTAs and distribution platforms when you can use an all-in-one, centralized distribution platform? Hotel-Spider’s extranet will offer you 3-step easy integration with Yatra to drive bookings easily and quickly.
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19 Jan 2021
As Hotel-Spider’s CTO, Yannick will drive the technical aspects of the company’s ambitious goal to become a global player.
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7 Jan 2021
Bakuun.com is a web-based travel technology platform that connects different industry stakeholders by delivering new technology which simplifies the booking process of your rooms
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16 Dec 2020
Leverage Hotel-Spider Extranet to Get More Online Bookings From Booking.com.
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7 Dec 2020
Forget the tedious manual credit card checks and the labour hours this generates, especially during the current crisis. Hotel-Spider's new feature will make your online booking as simple and as safe as they were meant to be.
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2 Dec 2020
Hotel-Spider has now linked up with Hotelcard – your online marketplace with no commission.
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1 Dec 2020
Connect with Hotel-Spider and GoMMT to get a flexible and smooth two-way interface to streamline your online booking management.
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2 Nov 2020
Optimizing direct booking channels (and thus increasing the proportion of direct bookings) is essential over the long term. For many hoteliers, the Corona crisis represents an opportunity right now to think about tomorrow and to push ahead with digital strategies.
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22 Oct 2020
By combining Hotel-Spider connectivity technology with the PrivateDeal negotiation solution, your hotel will absolutely be on the cutting edge of online competitiveness and direct booking strategy.
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25 May 2020
The Hotel-Spider interface to Key Cards, will allow you to spend more time with your costumers. Use KeyCards booking system & customizable self-checkin terminals and reduce the time spent in repetitive processes.
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8 Mar 2020
Due to the strong position of Hotel-Spider and tripmakery.com, connected hotels, guest houses, hostels, B&B’s & Co. will be able for the first time to significantly reduce the effort for group bookings and clearly increase the visibility for groups.
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15 Jan 2020
The new interface with Hotel-Spider completes the information users need.
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12 Dec 2019
The common Hotel-Spider and ibelsa interface reduces your administrative expenses. Using it, you can securely forward your availabilities and prices from ibelsa to the various portals, via Hotel-Spider.
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8 Aug 2019
A mobile-first solution to complement your direct strategy is now interfaceable with Hotel-Spider.
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22 Jul 2019
With our elegant touch terminals your guests have the option to book a room themselves as a walk-in or simply just check in. They pay for the room directly by credit or Post Card at the terminal.
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5 Jul 2019
Are you passionate about being a hotelier, but not so much about setting rates? Make your life easier now with smarter pricing and automation – saving you time and significantly increasing your revenue!
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3 Jun 2019
This new interface allows you to distribute your availability and prices directly from the Hotel-Spider platform to Airbnb. Moreover, since this is a 2-way interface, it also lets us retrieve reservations and centralize them.
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15 Apr 2019
As the industry is constantly changing we are pleased to count Hotel Spider among our partners. This cooperation has helped many hoteliers to increase their online sales with the provided channel manager that is always reliable and with its clear central reservation system.
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7 Nov 2018
RateBoard is characterized by the mix of the most innovative revenue management software and professional advice from experienced revenue managers.
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31 Aug 2018
The “Autobahn Guide” is a travel guide which has been published in conjunction with a series of hotels, guesthouses, highway service stations and holiday destinations located along the highway
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18 Jul 2018
2018 marks the beginning of an exciting new phase for Hotel-Spider. Since March we operate from our new office in Berlin and a few days ago we launched both our new website and our new and first mobile booking engine.
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20 Jun 2018
You, as business partner of all the different players involved, will be in the middle and will try to find out what has happened. Frequently, the blame game starts at this point.
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6 Jun 2018
With a background in the hotel industry, the founders of Hotel Bonanza are offering a credible alternative to the extremely high commissions of the leading OTAs.
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12 Mar 2018
The Hotel-Spider interface with ParatyTech will help you to sell more on your official website with complete solutions
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12 Mar 2018