The hospitality industry is known to have a stigma for being slow at adopting technology and catering to the dynamic needs of travelers. But that’s changing quickly now, especially after the 2-year long slump in 2020-21 due to COVID-19.
More direct bookings, fewer commission payments and overall lower selling costs - as a hotelier, these goals are probably high up on your list.
Yet how can you measure whether or not you are on track to achieve these goals?
What do you think of first when it comes to controversial issues in the hotel industry?
The discussion on rate parity is definitely at the top of the list.
It’s been argued in court in many countries for years now, and also among hoteliers, opinions differ.
Property management systems (PMS) are a starting point for digital takeoff - but there’s still a lot of general confusion. In this guest article from our partner Rebagdata AG, we highlight the position of server-based, cloud, and hybrid PMS models.
What’s going to be particularly important this year launching successfully in 2022. Let's look at four trends and developments in the world of hotel technology. It's important to get to grips with them and try out new things.
In this month's Hotel-Spider live stream we spoke about Price parity in 2022! Ignoring the legal discussion and focusing on marketing. In the conversation where Daniel Brand, Marco Baurdoux and Elisha Schoppig
Google My Business (GMB) is the heart of your presence on Google, as well as Google Maps, the world's most used search engines. Read here how to increase the visibility of your hotel with Google My Business.
Managing hotel booking is a constant challenge. For older and emerging hotels, it can be extra tough having to compete with the resources and capabilities of bigger and more established hospitality businesses.
E-commerce mindset for hotels – but what does that mean? This is the attitude you need to take as a hotelier. Your online presence should be so optimized that it’s actually easier and more comfortable to book with you directly.
Ease My Trip is a popular online travel solution that hosts 9.27 million users who use the platform to book travel tickets including flights, bus tickets, holiday packages, and accommodations. By integrating with this OTA, you can tap into a geo-specific audience for your hotel.
There have been many changes in hotel distribution in recent years. New pricing models for online sales and the rapid rise of Google as a meta platform are just some of them.
We take a look at how it all began and highlight how you, as a smart hotelier, can use these developments to your advantage.
Your hotel website is the heart of your online presence. It's your digital business card as well as your most tireless sales representative. Small improvements here can have a significant effect and help you to convert more website visitors into guests.
The data is very clear, and we can show with confidence that there is an increase in conversion when the guest has transparent price information. Getting 15 % more conversion on your direct booking channel is amazing.
Digitalization of the hotel industry has been steadily advancing in the DACH region of late, and recent events, including the Coronavirus pandemic and changes in travelers’ expectations, have rapidly accelerated this trend.
Together with our partner 123compare.me, Hotel-Spider has been running a study on the impact of price parity on conversion rates. Our first results show that being in parity with prices increases conversions on the Hotel Booking engine by over 350%.
To make the management of promotions faster and easier and to enable their partners to take full advantage, Booking.com has added the Promotions API. Hotel-Spider has integrated this interface in our system facilitating the centralized management of your offers and discounts.
Our Partner 3RPMS is reinventing Hotelsoftware, and we are happy to partner with them. Designed in its core for the needs of today's hospitality industry - daily tasks are done easier, faster, and with fewer clicks than ever before!
On March 9, 2021, Google announced that they will support the industry in recovering from the crisis and will list hotels at no cost. We want to do our part and enable the feature for all our customers.
Several weeks of 2021 are already behind us and if we have not yet had a chance, we’d like to wish you a Happy New Year. We have been as busy as ever, constantly improving our products, and here are the latest updates and refinements.
Pay-per-click advertising is still something of a closed book to many hotel operators. We have been taking a closer look at what pay-per-click advertising is and how you can successfully get started with it.
Why struggle managing multiple OTAs and distribution platforms when you can use an all-in-one, centralized distribution platform? Hotel-Spider’s extranet will offer you 3-step easy integration with Yatra to drive bookings easily and quickly.
Forget the tedious manual credit card checks and the labour hours this generates, especially during the current crisis. Hotel-Spider's new feature will make your online booking as simple and as safe as they were meant to be.
Optimizing direct booking channels (and thus increasing the proportion of direct bookings) is essential over the long term. For many hoteliers, the Corona crisis represents an opportunity right now to think about tomorrow and to push ahead with digital strategies.
The Hotel-Spider interface to Key Cards, will allow you to spend more time with your costumers. Use KeyCards booking system & customizable self-checkin terminals and reduce the time spent in repetitive processes.
Due to the strong position of Hotel-Spider and tripmakery.com, connected hotels, guest houses, hostels, B&B’s & Co. will be able for the first time to significantly reduce the effort for group bookings and clearly increase the visibility for groups.
The common Hotel-Spider and ibelsa interface reduces your administrative expenses. Using it, you can securely forward your availabilities and prices from ibelsa to the various portals, via Hotel-Spider.
Are you passionate about being a hotelier, but not so much about setting rates? Make your life easier now with smarter pricing and automation – saving you time and significantly increasing your revenue!
This new interface allows you to distribute your availability and prices directly from the Hotel-Spider platform to Airbnb. Moreover, since this is a 2-way interface, it also lets us retrieve reservations and centralize them.
As the industry is constantly changing we are pleased to count Hotel Spider among our partners. This cooperation has helped many hoteliers to increase their online sales with the provided channel manager that is always reliable and with its clear central reservation system.
2018 marks the beginning of an exciting new phase for Hotel-Spider. Since March we operate from our new office in Berlin and a few days ago we launched both our new website and our new and first mobile booking engine.