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1 META Search Connections

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Metasearch sites are a good option for generating more website visits and direct reservations. Thanks to the metasearch platforms, guests can compare not only various hotel offers, but also intermediary providers for each accommodation. With Google, Trivago and TripAdvisor, travelers can see all offers that exist for your propety, in one place. This enables you to place your direct booking option next to the offers from other platforms, such as OTAs. 

 

As the official hotel website, you bid on the placment  of your property on the metasearch platform. When a guest clicks on the link, the booking process is redirected to your booking engien. That way, you can increase direct reservations and strengthen your brand.  

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And this is how it works..

Hotel Spider
  • Hotel Spider
    Hotel Spider
    Hotel Spider

    META SEARCH AND YOUR BOOKING STRATEGY

    Your website and booking engine are at the heart of your direct booking strategy. If you can’t generate visitors to your website, even the best conversion rates don’t bring you the results you want.

    Advertising via METASEARCH is one of the tools available to you for attracting the attention of guests, increasing visitors to your booking engine, and acquiring direct guests. Everything has to fit together, so that you get the return on your ad spending that you desire.

  • Hotel Spider
    Hotel Spider
    Hotel Spider

    SPIDER - BOOKING

    In combination with Spider-Booking, we offer you the option of connecting with Google, Trivago and TripAdvisor, enabling your guests to make fast, convenient Reservations with a few clicks. Spider-Booking is a modern “mobile-first” conversion-oriented tool for your hotel.

    You can find more information about Spider-Booking here xmlns:xlink="http://www.w3.org/1999/xlink">

Pricing Models

On meta-search sites, hotels and OTAs traditionally pay according to the PPC (pay per click) model. This means there is a cost for every click through to the website, whether it results in a reservation or not. Two new pricing models have recently emerged: Cost per acquisition (CPA), whereby hotels only pay when a reservation is actually concluded. Cost per stay (CPA), where the amount is only due if the guest checks in. Each model has different advantages and allows you to be displayed higher up in the results list, leading to more reservations.

 

  • Cost per click (CPC)

    The metasearch engines work on the basis of pay-per-click (PPC) or cost-per-click (CPC) pricing models. This means you have the option to define on the providers’ platforms which specific cost per click you are prepared to pay. As soon as you receive a click, you will be billed for this amount.

  • Cost per acquisition (CPA)

    With an acquisition-based pricing model, you pay a percentage, which you define with Hotel-Spider. The costs are then only due when a reservation is made. This means you can increase your online presence on Google and Trivago without the risks associated with the click-based model.

  • Cost per stay (CPS)

    The cost-per-stay model puts METASEARCH providers on the same level  with the OTAs, in terms of the costs. They only pay when a guest has actually stayed with them. Compared to the click-based pricing model, and even the acquisition-based model, the risk is reduced to zero. You have a presence on the platform, generate more direct Reservations and it only costs you if you also receive payment for the stay.

CPC
CPA ❌ ❌
CPS ❌ ❌

Contact us for more information

 
 
 
 
 

You’ll find more info, tips and tricks relating to metasearch in the following hotel tech videos

Historically, meta-search providers have always worked with cost-per-click advertising. We are now also able to offer you access to Google and Trivago’s acquisition-based cost models.
Features | 15 Jun 2021
PPC – Pay Per Click – The options and challenges for hotels in using pay per click advertising. Click based advertising is becoming even more important with the Google Search results new features. What possibilities have hotels to get clients through clicks?
Hotel-Tech | 19 Mar 2019
Trivago can be a very useful platform for hotels, offering relevant traffic and allowing you to grow your customer base and increase bookings if used correctly. This video is a collaboration with Trivago, and we’re talking with Andrew Holden from their Technical Partnerships team.
Hotel-Tech | 10 May 2021
Google has been growing its influence in the travel sector for more than a decade and has become a powerful tool for hotels to reach more customers. There are lots of ways for hoteliers to use Google to their advantage and, in this video, we shall be talking about how Hotel Ads work.
Hotel-Tech | 10 Mar 2021
How Google Hotel Ads has evolved and how your hotel can get the most out of it. What do these developments mean for your hotel anyway? And how can you get the most out of it?
Features | 26 Apr 2021
There have been many changes in hotel distribution in recent years. New pricing models for online sales and the rapid rise of Google as a meta platform are just some of them. We take a look at how it all began and highlight how you, as a smart hotelier, can use these developments to your advantage.
Features | 10 Aug 2021