META Search Connections

Metasearch sites are a good option for generating more website visits and direct reservations. Thanks to the metasearch platforms, guests can compare not only various hotel offers, but also intermediary providers for each accommodation. With Google, Trivago and TripAdvisor, travelers can see all offers that exist for your propety, in one place. This enables you to place your direct booking option next to the offers from other platforms, such as OTAs. 


As the official hotel website, you bid on the placment  of your property on the metasearch platform. When a guest clicks on the link, the booking process is redirected to your booking engien. That way, you can increase direct reservations and strengthen your brand.  

And this is how it works..

Hotel Spider
  • Hotel Spider
    Hotel Spider
    Hotel Spider


    Your website and booking engine are at the heart of your direct booking strategy. If you can’t generate visitors to your website, even the best conversion rates don’t bring you the results you want.

    Advertising via METASEARCH is one of the tools available to you for attracting the attention of guests, increasing visitors to your booking engine, and acquiring direct guests. Everything has to fit together, so that you get the return on your ad spending that you desire.

  • Hotel Spider
    Hotel Spider
    Hotel Spider


    In combination with Spider-Booking, we offer you the option of connecting with Google, Trivago and TripAdvisor, enabling your guests to make fast, convenient Reservations with a few clicks. Spider-Booking is a modern “mobile-first” conversion-oriented tool for your hotel.

Contact us for more information


You’ll find more info, tips and tricks relating to metasearch in the following hotel tech videos

PPC – Pay Per Click – The options and challenges for hotels in using pay per click advertising. Click based advertising is becoming even more important with the Google Search results new features. What possibilities have hotels to get clients through clicks?
Hotel-Tech | 19 Mar 2019
Trivago can be a very useful platform for hotels, offering relevant traffic and allowing you to grow your customer base and increase bookings if used correctly. This video is a collaboration with Trivago, and we’re talking with Andrew Holden from their Technical Partnerships team.
Hotel-Tech | 10 May 2021
Google has been growing its influence in the travel sector for more than a decade and has become a powerful tool for hotels to reach more customers. There are lots of ways for hoteliers to use Google to their advantage and, in this video, we shall be talking about how Hotel Ads work.
Hotel-Tech | 10 Mar 2021
How Google Hotel Ads has evolved and how your hotel can get the most out of it. What do these developments mean for your hotel anyway? And how can you get the most out of it?
Features | 26 Apr 2021
There have been many changes in hotel distribution in recent years. New pricing models for online sales and the rapid rise of Google as a meta platform are just some of them. We take a look at how it all began and highlight how you, as a smart hotelier, can use these developments to your advantage.
Features | 10 Aug 2021