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Hotel Spider
Hotel Spider
Hotel Spider

Solutions

META Search Connections

Meta search platforms allow guests to compare, not just different hotel offers but also a variety of intermediaries for each property. On Trivago and TripAdvisor a traveller can see all the different offers that exist for your property in a central place. This gives you the possibility to position your direct booking option next to the offer from other platforms such as OTA’s.

 

Most Meta Search sites work based on a Pay Per Click (PPC) or Cost Per Click (CPC) price model. You as the official hotel website bid for the positioning on the meta search platform. When a guest clicks on the like he gets taken in to the booking process on your homepage and it will create a cost per click for you with the meta search provider.

Meta search platforms allow guests to compare, not just different hotel offers but also a variety of intermediaries for each property. On Trivago and TripAdvisor a traveller can see all the different offers that exist for your property in a central place. This gives you the possibility to position your direct booking option next to the offer from other platforms such as OTA’s.

 

Most Meta Search sites work based on a Pay Per Click (PPC) or Cost Per Click (CPC) price model. You as the official hotel website bid for the positioning on the meta search platform. When a guest clicks on the like he gets taken in to the booking process on your homepage and it will create a cost per click for you with the meta search provider.

And this is how it works..

Hotel Spider
  • Hotel Spider
    Hotel Spider
    Hotel Spider

    META SEARCH AND YOUR BOOKING STRATEGY

    Your website and booking engine are at the heart of your direct booking strategy. If you can’t generate visitors to your website, even the best conversion rates don’t bring you the results you want.

    Advertising via METASEARCH is one of the tools available to you for attracting the attention of guests, increasing visitors to your booking engine, and acquiring direct guests. Everything has to fit together, so that you get the return on your ad spending that you desire.

  • Hotel Spider
    Hotel Spider
    Hotel Spider

    SPIDER - BOOKING

    In combination with Spider-Booking, we offer you the option of connecting with Google, Trivago and TripAdvisor, enabling your guests to make fast, convenient Reservations with a few clicks. Spider-Booking is a modern “mobile-first” conversion-oriented tool for your hotel.

Pricing Models

On meta-search sites, hotels and OTAs traditionally pay according to the PPC (pay per click) model. This means there is a cost for every click through to the website, whether it results in a reservation or not. Two new pricing models have recently emerged: Cost per acquisition (CPA), whereby hotels only pay when a reservation is actually concluded. Cost per stay (CPA), where the amount is only due if the guest checks in. Each model has different advantages and allows you to be displayed higher up in the results list, leading to more reservations.

 

  • Cost per click (CPC)

    The metasearch engines work on the basis of pay-per-click (PPC) or cost-per-click (CPC) pricing models. This means you have the option to define on the providers’ platforms which specific cost per click you are prepared to pay. As soon as you receive a click, you will be billed for this amount.

  • Cost per acquisition (CPA)

    With an acquisition-based pricing model, you pay a percentage, which you define with Hotel-Spider. The costs are then only due when a reservation is made. This means you can increase your online presence on Google and Trivago without the risks associated with the click-based model.

CPC
CPA

Contact us for more information

 
 
 
 
 

You’ll find more info, tips and tricks relating to metasearch in the following hotel tech videos

TN-Google-Trivago-Metaat2x.jpg
Historically, meta-search providers have always worked with cost-per-click advertising. We are now also able to offer you access to Google and Trivago’s acquisition-based cost models.
Features | 15 Jun 2021
youtube05_Square500.png
PPC – Pay Per Click – The options and challenges for hotels in using pay per click advertising. Click based advertising is becoming even more important with the Google Search results new features. What possibilities have hotels to get clients through clicks?
Hotel-Tech | 19 Mar 2019
TN_19_Trivago1-2.jpg
Trivago can be a very useful platform for hotels, offering relevant traffic and allowing you to grow your customer base and increase bookings if used correctly. This video is a collaboration with Trivago, and we’re talking with Andrew Holden from their Technical Partnerships team.
Hotel-Tech | 10 May 2021
TN_18_Google1.jpg
Google has been growing its influence in the travel sector for more than a decade and has become a powerful tool for hotels to reach more customers. There are lots of ways for hoteliers to use Google to their advantage and, in this video, we shall be talking about how Hotel Ads work.
Hotel-Tech | 10 Mar 2021
GoogleHotelAds-Hotel-Spider-OTAat2x.jpg
How Google Hotel Ads has evolved and how your hotel can get the most out of it. What do these developments mean for your hotel anyway? And how can you get the most out of it?
Features | 26 Apr 2021
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There have been many changes in hotel distribution in recent years. New pricing models for online sales and the rapid rise of Google as a meta platform are just some of them. We take a look at how it all began and highlight how you, as a smart hotelier, can use these developments to your advantage.
Features | 10 Aug 2021

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