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Insights & Know How

What do you need for increased visibility and more reservations? An effective hotel website! Explore practical tips for improving content, enhancing user experience, and creating a seamless booking system.
Hotel-Tech | 24 Oct 2024
Explore how cutting-edge hotel tech transforms stays and management, enhancing guest experiences and setting industry trends
Hotel-Tech | 11 Sept 2024
Hotel technology is booming, offering new tools for managers. But which trends truly matter? Here are three must-watch innovations that could revolutionize the industry, helping hoteliers stay ahead
Hotel-Tech | 30 Aug 2024
Discover how artificial intelligence (AI) is revolutionizing the hospitality industry. See practical applications that can increase your guests’ satisfaction and optimize your operations. Watch now and get ahead of the competition!
Hotel-Tech | 16 Aug 2024
Are you looking for new options to promote your hotel and generate increased reservations? Discover in our video whether Global Distribution Systems (GDS) are relevant for your establishment.
Hotel-Tech | 21 May 2024
Boost your hotel profits with revenue management! In this video, you'll learn how to understand demand, segment guests and achieve top prices. More profit through optimal pricing!
Hotel-Tech | 9 Apr 2024
A compass to guide you through the Google jungle. In this Hotel Techie video, you will learn about the most important Google tools for more success in online sales
Hotel-Tech | 23 Feb 2024
Generate more reach, reservations and sales – that’s the promise made by Booking.com, Expedia, HRS etc. to attract hotel partners. But you are probably aware that there is another side to this coin.
Hotel-Tech | 19 Jan 2024
How has technological innovation changed travelers' search and booking behaviors? And how can you adapt your sales to these changes? We discussed these questions with Roland Schegg, Professor at HES-SO.
Hotel-Tech | 5 Dec 2023
A booking system on your hotel's website is now indispensable. The initial steps to create your own booking engine and outlines key considerations in a simple and efficient way.
Hotel-Tech | 24 Nov 2023
Finally, more direct reservations! Unlock online direct sales success for your hotel with practical tips on the best tools and investments!
Hotel-Tech | 22 Sept 2023
Interview guests Enzo Aita from Hyperguest and Melanie Sensicle from Avenue Six Travel discuss alternatives to the major online agencies in B2B sales. Travel agencies and hotels are finding their way back to each other - thanks to new tools.
Hotel-Tech | 27 Jun 2023
Finally! Here you’ll learn what really matters when developing your hotel tech stack, as well as how to find the best, future-proof solution for your hotel.
Hotel-Tech | 16 Feb 2023
Generating one´s own eco energy and running a completely sustainable business - Dirk Klein transformed his vision into reality with Hotel Haffhus. Read more to learn how he did it, and how you can too.
Hotel-Tech | 15 Jan 2023
Lucrative fintech, intelligent talent search, and virtual reality: Experts from Swiss Innovation Day share what is possible in the tourism industry today, and what will be possible tomorrow.
Hotel-Tech | 1 Nov 2022
Innovation is made easy - with well-planned change management. Our expert explains how to effectively implement new technologies and processes, as well as how to avoid common pitfalls.
Hotel-Tech | 4 Oct 2022
All hoteliers know this situation well: Finding and implementing new software is a complex and time-consuming project. But you can get a good result more quickly by using the right approach.
Hotel-Tech | 16 Sept 2022
Virtual reality, new payment processes, and improved business intelligence: Watch our new Hotel-Techie video and learn what’s happening in the hotel industry from experts at the Hospitality Summit.
Hotel-Tech | 11 Aug 2022
Google Analytics: How to use the Google tool for your hotel in the best possible way. Even if Google Analytics may seem confusing and complicated at first, these tips should enable you to properly handle this valuable tool.
Hotel-Tech | 3 Aug 2022
SEO doesn't have to be complicated! Learn from our experts the straightforward steps you can take so that your hotel website appears more appealing to guests and search engines.
Hotel-Tech | 18 Jul 2022
APIs, blockchain, and the Metaverse - How do these technology trends affect the hotel industry? You’ll find out what experts from the HSMA Day 2022 have to say about it in our newest Hotel Techie video.
Hotel-Tech | 27 Jun 2022
Every technology implementation or switch is a change project that needs to be managed. Based on the example of a channel manager we will show you the steps needed, what to watch out for and what not to do in the onboarding period of a new tool.
Hotel-Tech | 9 Jun 2022
Don't be afraid of technology! Our experts will walk you through the three technical features of your website that you absolutely must know about.
Hotel-Tech | 25 Apr 2022
How can you bring your hotel website to life and excite visitors? In this Hotel Techie Video, experts reveal what makes good content and how to create it.
Hotel-Tech | 21 Mar 2022
In this Live stream we spoke about: How to optimise your booking engine for the best conversion rate. As well as what we can learn from the OTA’s, and what the best practices are.
Hotel-Tech | 11 Mar 2022
What’s the first step to optimizing your hotel website? In this Hotel Techie Video our expert guests share how to lay the solid foundation your hotel website needs to become a direct booking magnet.
Hotel-Tech | 21 Feb 2022
Hotel-Tech | 2 Feb 2022
How do you turn your new Hotel website into a guest magnet? Watch interviews with experts to find out what to keep in mind when creating your website and how to ensure the project is a success.
Hotel-Tech | 24 Jan 2022
By managing your bookings more easily and successfully, you’ll ensure your hotel is as full as it can be. You’ll save time so your staff aren’t overwhelmed with constant tasks and remove friction from the reservation process. By synchronizing a channel manager with your own property management system it’s easier to manage every aspect of the booking process.
Hotel-Tech | 14 Dec 2021
Searching for inspiration for your own hotel tech stack? In this video you'll learn how B_Smart Selection combines guest comfort and operational efficiency using the newest technology.
Hotel-Tech | 23 Nov 2021
This time, we invite you to join Elisha Schoppig as he explores the Swiss Innovation Day and presents some of the most interesting data and novelties from the event.
Hotel-Tech | 14 Sept 2021
Are you searching for ways to optimize your operation via booking.com? In this video you’ll find 6 actionable tips to make you even more successful on the top OTA.
Hotel-Tech | 31 Aug 2021
You want to be more successful with your hotel website? In this video, we show you 7 quick, simple tips you can use to optimize and improve your hotel website.
Hotel-Tech | 21 Jul 2021
In this video, we’ll show you the three most common social engineering attacks used by hackers – and provide practical examples of how you can protect your staff against them!
Hotel-Tech | 18 Jun 2021
Trivago can be a very useful platform for hotels, offering relevant traffic and allowing you to grow your customer base and increase bookings if used correctly. This video is a collaboration with Trivago, and we’re talking with Andrew Holden from their Technical Partnerships team.
Hotel-Tech | 10 May 2021
Google has been growing its influence in the travel sector for more than a decade and has become a powerful tool for hotels to reach more customers. There are lots of ways for hoteliers to use Google to their advantage and, in this video, we shall be talking about how Hotel Ads work.
Hotel-Tech | 10 Mar 2021
In this video, Scott Dahl from the Les Roches Hospitality Management School in Crans-Montana will be telling us how smaller hotels can keep a tight grip on their revenue management while ensuring they stay profitable and healthy.
Hotel-Tech | 27 Jan 2021
In today’s video, we will be talking to Scott Dahl, the Program Director for the Master's degree in Hospitality Strategy and Digital Transformation at the La Roche School of Global Hospitality.
Hotel-Tech | 7 Jan 2021
We dedicated the next mini-series to channel management starting with its basics, its functionalities and benefits. Then we dive deeper into advanced channel management and guide you how to evaluate or setting up a system. Finally, we share 11 pro tips you should question about your channel manager.
Hotel-Tech | 9 Nov 2020
Ian Millar, a professor at the EHL School of Hospitality in Lausanne, shares his insights into the advantages, challenges and opportunities of 5G and the Internet of Things for hotels.
Hotel-Tech | 1 Oct 2020
An interview with Sandro Berger, CEO of Rebagdata, a hotel service provider in Switzerland, on his experience with self-service check-in technologies and his perspective on the evolution, limitations and future thereof
Hotel-Tech | 31 Aug 2020
An interview with Sebastian Küchler, a Swiss Hospitality Solutions consultant who shares his know-know and expertise on implementing a smart direct booking strategy at hotels.
Hotel-Tech | 13 May 2020
The interview with Thomas Liebrand from “Key and Cards”, self-check-in terminal’s supplier for hotels in Switzerland, about his particular insights on this technology.
Hotel-Tech | 5 Mar 2020
Full interview with Laura Modenini from “Hotel My Way” about the advantages and challenges when selecting, working with and implementing a self-check-in kiosk.
Hotel-Tech | 4 Mar 2020
Let’s hit the road on our video journey to discover how hotel check-in automation works at present, what the possibilities are and what the future brings.
Hotel-Tech | 3 Mar 2020
A smart direct booking strategy is undoubtedly an important element for every hotel aiming to take their web visitors through an enjoyable booking journey with a booking confirmation as final destination
Hotel-Tech | 5 Nov 2019
The impact on your Hotel's online reservation with PSD2 and strong customer authentication.
Hotel-Tech | 7 Oct 2019
AirBnb - How Hotels can also use the platform to diversify their online distribution.
Hotel-Tech | 17 Sept 2019
How do GDS and CRS wok together? Understand the logic and features of GDS as well as the differences in comparison to a CRS system.
Hotel-Tech | 16 Jul 2019
In this eight AYHT video, we will look into the most suitable approaches and inputs leading to a smarter and well-adapted software evaluation strategy, the ones that will definitely help you during your next software evaluation.
Hotel-Tech | 11 Jun 2019
Blockchain - A Revolution for Hotels or still a Buzzword? Using blockchain the flow of data can be decentralized and there is no longer any need for intermediaries.
Hotel-Tech | 29 May 2019
For many hotels, overbooking is an operational nightmare, but does it need to be like this?
Hotel-Tech | 12 Apr 2019
PPC – Pay Per Click – The options and challenges for hotels in using pay per click advertising. Click based advertising is becoming even more important with the Google Search results new features. What possibilities have hotels to get clients through clicks?
Hotel-Tech | 19 Mar 2019
How is it possible that all my OTA’s have the same restrictions but reservations are possible with some and not with others?
Hotel-Tech | 20 Feb 2019
In this third AYHT video, we will look at the advantages and disadvantages of cloud-based hotel management systems, compared to traditional server-based solutions.
Hotel-Tech | 12 Feb 2019
In this second video ‘Ask your Hotel Techie,’ we will focus on system integration, why it is important, how it works and how a layperson can understand which data is being exchanged.
Hotel-Tech | 29 Jan 2019
In this first ‘Ask your Hotel Techie’ video, we are going to deal with the online distribution of hotels. What are the best online distribution channels for my hotel?
Hotel-Tech | 15 Jan 2019