META Search Connections

Meta search platforms allow guests to compare, not just different hotel offers but also a variety of intermediaries for each property. On Trivago and TripAdvisor a traveller can see all the different offers that exist for your property in a central place. This gives you the possibility to position your direct booking option next to the offer from other platforms such as OTA’s.

Most Meta Search sites work based on a Pay Per Click (PPC) or Cost Per Click (CPC) price model. You as the official hotel website bid for the positioning on the meta search platform. When a guest clicks on the like he gets taken in to the booking process on your homepage and it will create a cost per click for you with the meta search provider.